About

Hello,

I am Keiko Ishida, a design researcher and strategic designer with eight years of working experience in digital innovation and product building. My primary competence is to find new investable business opportunities for a client by using a design thinking approach with human-centered design research methodologies.

I scope the overall project, plan research, and facilitate concept generation phases. Over the course of the project, I also educate my team and client members on applying design research and identifying opportunities. My research includes ethnographic research, concept testing, usability testing, expert interviews, and an online survey, and I create unique methodologies for each project.

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Outside of work, you'll find me chasing my one-year-old daughter or trying new bread recipes!

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